Digital marketing is the process of promoting a business, product, or service through online channels such as search engines, social media, websites, email, and online advertising.
SCOPE OF DIGITAL MARKETING
Digital marketing offers vast opportunities for businesses to reach their target audience, build brand awareness, and increase sales through online channels. With the growing use of search engines, social media, websites, and e-commerce platforms, businesses across industries are increasingly investing in digital marketing, creating strong career and business opportunities.
TECHNIQUES OF DIGITAL MARKETING
There are several techniques of digital marketing
1. Search Engine Optimisation
a) ON PAGE SEO
b)OFF PAGE SEO